Good marketing gets the prospect’s attention. Engages them on their instinctual response to always make the best buying decision. Educates the prospect about the industry, giving enough quality and quantity of information to facilitate their decision, and then lowers the risk of taking the next step in the buying process. First Make Them Want To Listen Monopolize Your Market Place is a 21-step system, each step has to be completed before the next, to ensure your marketing stops prospect’s dead in their tracks. You’ve got to realize before you can convince a buyer to do business with you, you got to give them a good reason to pay attention you. And until you do this they’ll never be read to listen to or believe the case you’ve built for about the advantages you offer and why they should do business with you. The Brain's Alert and Sleep Modes You already know that the brain is the ultimate computer, right? But your prospect’s brains have only two modes: Alert and Sleep! Fail to do your marketing right and your ads fail to wakeup buyers from their sleep mode…Then your prospect turns the page, and you’ve just wasted your money. Now imagine this…have you ever driven through a storm? Remember with all the wind and rain howling across the windshield, you could barely see through the gloom? Your car is rocking back and fourth and you can barely keep it in one lane! Your hands are gripped on the wheel at 10 o’clock and 2 o’clock. Your eyes are fixed up ahead, scanning for any obstacle that might jump out in front of you. If you’ve been there, you know what Alert mode is all about! Your brain is also in alert mode when you are frustrated, annoyed and irritated and you’re just beginning to think about spending to solve this problem. If you’re concerned you could spend your hard earned money and actually make your problem worse...what just happened to your Alert level? You got it! Generate Quality Leads. When most people think about marketing they immediately begin thinking about the Tactical side: buying ads and placing media. But what’s almost always more important is what you say and who you say it to- your Marketing Strategy. Think about it…if you’re saying the wrong thing to get business, will you ever maximize how effective you can be, whether you place your ad in the newspaper or on TV? It doesn’t matter where your message appears, unless it gets your phone ringing off the hook, by interrupting prospects and getting them punching in your website, marketing continues to limp along, bleeding out money. The Monopolize Your Market Place system specializes in first building a solid foundation of your business. Warning: we won’t take it easy on you! Through intensive interviews we dig deep into your advantages, how you have innovated to solve the prospect’s situation and what you do to bring real value to the marketplace. Then we mine deeper into your buyer’s situation: their frustrations in shopping in your industry, we conduct surveys to find the opportunities they hope for, the annoyances and irritation they feel with your competitors. These are their Emotional Hot Buttons! We use them to interrupt your buyers, wake them up in Alert mode with your marketing. From this we create your marketing strategy and incorporate elements from the case we develop for your business into your ads educating about what to watch out for in your industry, and what buyers need to look for to meet and exceed their expectations! Then we’ll help you identify the proper media to place your advertising and reach the largest market possible, build you a budget and time line that works best for YOU. We create a plan across all channels: print, e-mail, SEO, TV, Radio, etc. In the next section, you’ll want to read through our resources section to learn more about how Monopolize Your Market Place has been implemented in over 12,000 businesses from office Supply companies, Dry Cleaners, ERP Software companies, Jewelry Brokerages, Financial Planners, and Banks.
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